In 1884 lumberman Barney Glasgow leaves his true love, saloon singer Lotta Morgan, to marry Emma Louise, his boss's daughter. His buddy Swan Bostrom marries Lotta instead. Barney becomes a lumber magnate by stripping the Wisconsin forests, without re-planting. After 23 years, Barney finally visits Swan. Lotta has died, but Barney is smitten by their daughter Lotta Bostrom, who looks almost like her mother. His lavish attentions to Lotta create gossip and a rivalry between Barney and his son Richard.
Movie producer chooses a simple girl to be "Miss Humanity" and to critically evalute his movies from the point of view of the ordinary person. Hit song: "Love Walked In."